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  • Writer's pictureAtika Rosli

Corporate event trends to watch out for in 2023


The corporate event industry has been growing at a steady pace in Asia, and is expected to continue to do so in the coming years. With Asia's rise as a global economic powerhouse, the region is becoming an increasingly attractive destination for corporate events. In this article, we will explore the top corporate event trends to expect in 2023 in Asia, and what event planners should keep in mind when working in this region.

Introduction to the Rise of Asia in the Corporate Event Industry

Asia is home to some of the fastest-growing economies in the world, and this growth has had a significant impact on the corporate event industry. The region has become an increasingly popular destination for corporate events, with cities like Singapore, Hong Kong, and Tokyo leading the way. In fact, according to a recent report, Asia is expected to be the fastest-growing region for business travel over the next five years.

One of the reasons for Asia's rise in the corporate event industry is the region's growing middle class. As more people enter the middle class, there is an increasing demand for business-related events, such as conferences, trade shows, and exhibitions. In addition, Asia's growing economy has led to a rise in the number of multinational corporations operating in the region, which has further fueled the demand for corporate events.

Cultural Considerations for Corporate Events in Asia

When planning a corporate event in Asia, it is important to keep in mind the region's cultural differences. Asia is home to a diverse range of cultures, each with their own unique customs and traditions. For example, in many Asian cultures, it is considered rude to point with your finger, so event planners should avoid using gestures that may be considered offensive.

Another important consideration is the language barrier. While English is widely spoken in many parts of Asia, there are still many areas where English is not the primary language. Event planners should consider hiring local interpreters to ensure that all attendees can fully participate in the event.

Finally, it's important to keep in mind the importance of business relationships in many Asian cultures. Building strong relationships with clients and partners is often considered more important than closing a deal, so event planners should consider incorporating networking opportunities into their events.

Unique Event Venues in Asia

One of the advantages of hosting a corporate event in Asia is the region's unique event venues. From historic temples to modern skyscrapers, Asia offers a wide variety of event spaces that can make a corporate event truly memorable.

For example, the Marina Bay Sands in Singapore is a popular destination for corporate events, with its iconic infinity pool and stunning views of the city. In Japan, the Kyoto International Conference Center offers a unique blend of traditional Japanese architecture and modern amenities, making it an ideal location for conferences and exhibitions.

Another trend in Asia's corporate event industry is the use of technology to create immersive event experiences. Virtual and augmented reality are becoming increasingly popular, allowing attendees to interact with products and services in new and exciting ways. For example, at the recent Tokyo Game Show, attendees were able to try out the latest video games using virtual reality headsets, creating a truly immersive experience.

The Impact of Asia's Growth on Corporate Event Trends

As Asia's economy continues to grow, the region's corporate event industry is expected to follow suit. One of the key trends to watch in the coming years is the rise of sustainable events. With a growing focus on environmentalism and social responsibility, many companies are looking for ways to reduce their carbon footprint and make their events more eco-friendly.

Another trend to watch is the use of artificial intelligence (AI) in corporate events. AI has the potential to revolutionize the way events are planned and executed, from personalized event recommendations to real-time event analytics.

Finally, as Asia's middle class continues to grow, there is likely to be an increasing demand for luxury events. Companies are expected to invest more in high-end experiences that offer a level of exclusivity and sophistication that appeals to this growing demographic.

Conclusion: Embracing the Opportunities in the Rise of Asia in Corporate Events

The rise of Asia in the corporate event industry presents a wealth of opportunities for event planners and companies alike. With a growing middle class, unique event venues, and a focus on technology and sustainability, Asia is poised to become a major player in the global corporate event industry.

However, it is important to keep in mind the region's cultural differences and to work with local partners to ensure that events are tailored to the needs and expectations of Asian audiences. By embracing the opportunities presented by Asia's rise in the corporate event industry, companies can position themselves for success in the years to come.

As you plan your next corporate event, consider the opportunities that Asia has to offer. Whether you're looking for unique event venues or innovative technology solutions, Asia is sure to have something to offer. Contact Beyond Events Asia to learn more about how they can help you plan a successful event in Asia.

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